Breuninger Stuttgart Flagship-Store
- blocher partners
- Joachim Grothus
- 1.200 m²
- Shopfitting, wall units, central furniture incl. jewellery showcases (technical design, production, delivery and assembly); finish in stone, concrete look, brass and glass.
ELEGANT SHOPPING EXPERIENCE IN STUTTGART
For Breuninger Stuttgart, Ganter realised the conversion of the premium accessories area in a space of over 1,200 m². The interior design of the new space on the ground floor of the flagship store was created by the architecture and design studio blocher partners. Simplified in form and colour, natural materials such as marble, exposed concrete and oak – combined with brass elements – provide an elegant shopping experience.
The spacious, bright sales area with light-coloured natural stone flooring and wall units made of white stone is structured by centre units that impress with their unique shapes, materials and surfaces, such as natural stone made of Silk Georgette, Rosso Levanto, or Crema d´Orcia sand-lime stone. For the production of centre units, Ganter utilises natural stone coverings, which are applied to a wooden substructure and hand-finished, thus enabling curves in these stone surfaces. For the presentation of goods in the jewellery section, Ganter has developed glass jewellery showcases with matching lighting and an automated locking and safety mechanism.
In gentle and elegant contrast to the rough furniture are rosé-coloured velvet armchairs and carpets as well as brass elements, such as the column cladding with integrated, spiral-shaped screens and fine brass pilaster strips in the bright, illuminated shelves of the wall units. After a project phase of only two and a half months, Ganter was able to hand over the newly designed area to Breuninger. Visitors have been able to experience an exclusive shopping experience with new accessory trends, design classics as well as fashionable collectors’ items of well-known luxury and premium brands since the beginning of September 2020.