Longchamp NY

On one of the most famous shopping boulevards in the world, Fifth Avenue in New York, Ganter was significantly involved in the realisation of the new Longchamp flagship store. The New York boutique is currently the largest outpost of the French label in the USA and presents the current collections on 320 m² over 2 floors. The planning and realisation of the store according to Matthieu Rey-Grange’s creative concept had to be completed in only 6 months. Ganter took over the coordination with the general contractor on site and, with first-class project management, controlled both the technical planning and the on-time production and punctual delivery as well as the installation of the various fixtures and elements. For the various high-quality surfaces of the store, we created samples in advance and presented them to the client. After the client’s approval, we finally installed the finished elements on site. We carried out the technical planning and production of all fixtures with great sensitivity for the brand’s appearance and according to Longchamp’s specific guidelines. For this project, we selected the ideal partners from our international network of manufacturers and suppliers in order to meet our high quality requirements and to achieve the best possible result. Among other things, fixtures with pearlescent high-gloss surfaces as well as polished and matt wooden surfaces made of oak, ebony and walnut were produced. Some elements were covered with leather or fabric, others were made of polished stainless steel, brass or glass.

The high-quality fixtures now provide the perfect setting for the presentation of the desirable accessories and prêt-à-porter collections. In the staircase, the radiance of a work of art by Venezuelan artist Carlos Cruz-Diez guides customers to the upper floor. Cruz-Diez is one of the last living op-art artists of his generation, and his fascination with colour is reflected in the palette of Longchamp’s colourful world of bags, whose presentation is a significant aesthetic element in the store’s overall image. As a long-standing customer, Longchamp has relied on Ganter’s expertise and know-how in high-quality interior design and as a partner in the international roll-out of the brand for many years. In recent years, Longchamp stores have been realised in Moscow, Munich and Geneva, among others.