With a focus on details – Ganter product development

In today’s world of work and business, an ever greater number of tasks are focussed on fewer and fewer heads. So that our retail customers can still concentrate on their core business, the Ganter Product Design & Procurement (PDP) team takes care of the many, very decisive “little things”: Whether a modular furniture concept or tray, decorative element, goods carrier or a clever packaging – we develop and produce everything in order to properly set the scene for our clients’ products. Industrial serial production is now also part of the repertoire, whereby we have even acquired clients who have nothing to do with Ganter’s other fields of business. In this way, some clients from the hairdressing industry have been benefiting from our product development for some years now; whether a plastic bowl or measuring cup, brush or towel – anything is possible. We started off 18 years ago with the development of individual presentation aids, which were then produced by our Shanghai subsidiary. In the meantime, the range of services has, however, gradually expanded meaning that we are now able to accompany our customers over the entire life cycle of a product, from design through to eventual recycling. In the past, enquiries were often only made of us if some support was required for the production of presentation products. Because the design was already in place at this point in time, the result was an enormous cost pressure and our room for manoeuvre was correspondingly small. Because, even if there is something still to be optimised on the cost side by means of value engineering, the design still defines the rough framework. Today, on the other hand, the cooperation with our Clients often commences much sooner: For example, we now offer not only the production, but also the product design, which allows us to present drafts, which take cost factors into account from the outset, for example in the choice of materials. In this way, it is possible for us to exactly meet both the client’s design ideas and their budget. Our intercultural team is made up of industrial designers, graphic designers and constructors, and of specialists in purchasing, implementation and development. From the first idea to the finished product, we are thus able to offer the client a complete service, whereby it is left to them whether to take the “whole package” or only individual services. One milestone for us in 2017 was the commission from Thule: We developed a modular presentation system for this international manufacturer of transportation equipment, which is freely scalable and expandable. These goods carriers are suitable for the professional and appealing presentation of a wide variety of products – both with smaller retail partners and in the large, 300 m² Thule store. From the concept development onwards, we were responsible for all manufacturing steps, even for the worldwide production of the furniture system, the planning and visualisation of the shops and for the subsequent implementation. The System is also continuously optimised and expanded. Thule is just one of the many clients who appreciate our comprehensive product understanding. This is why we receive accordingly comprehensive orders from, for example, Davidoff and Coty. In particular with Coty, for many years, in collaborative partnership, we have assumed the design, implementation, global series production and delivery of hairdressing products. We have no doubt that in the future our Approach and experience in design and implementation will continue to impress. For this reason, we are looking forward to the coming year and are curious to see what it holds for us! Jörn Dallmann (Business Team Manager Retail/Product Development)


Jörn Dallmann, from Baden-Württemberg, is a trained carpenter and also holds a degree in business economics and product design (University Diploma as Industrial Designer). Following various professional positions in Germany and abroad (Australia and New Zealand) and after many years of successful self-employment, he came to Ganter at the end of 2014, where he has held various functions, including Head of Visual Element and as a Team Leader. Since 2018, he has been responsible for the deepening and further development of product design and procurement.