Every year, the Handelsverband Deutschland e.V. (HDE) awards the most interesting and best shops "in order to appreciate their efforts to innovate and creatively design their shops".
This year, our customer Schuhe Lüke initially qualified for the Store of the Year 2019, which focused on combining tradition and modernity, by converting and redesigning the store concept in spring 2018. At the end of 2018, the store was visited by the members of the jury and nominated as a finalist in the Fashion category by the Handelsverband Deutschland e.V. (HDE) . The store was awarded an outstanding third place at the beginning of the year.
The high-calibre jury judges stores according to their degree of innovation, customer benefit and experience value, among other things. To assess this, the jury takes into account the factors of space and design for the shop and the presentation of the goods.
The biggest challenge in the renovation of the Freiburg shoe store was to skilfully stage both the medieval frescoes and the most modern shoe fashion. As the nomination now confirms, the Lüke family, the building owners, and the Ganter-Interior GmbH have succeeded in breathing modern zeitgeist into the listed building and retaining its historical charm: The former town house in which the shoe shop has been located for generations has historical wall and ceiling frescoes from the 15th century. To ensure that this art historical and cultural treasure continues to be part of the shopping experience at Schuhe Lüke, the most recent renovation was designed to preserve the old and create something new: Today, the painted ceiling beams meet a barrier-free entrance and historical wall frescoes meet modern Led lighting. The jury was impressed by the simplicity and value of the store concept with its clear forms and contrasting furniture colours in black and champagne. In addition to warm-toned ceiling lighting, variable shelving systems ensure an attractive product presentation. A detailed project description can be found here.
We congratulate our customer Schuhe Lüke and wish continued success in the new store!
