Amiri flagship store Rodeo Drive

For fashion designer and CEO Mike Amiri, who founded the American fashion label Amiri in 2014, the material issue is a strong focus when developing the displays for his bags, belts, sunglasses, purses, caps and co. They should match the look of his artful, partly handmade unique pieces, but in no way steal the fashion show. Sophistication and rock 'n' roll are the keywords that Amiri, as creative director, is concerned with in his designs and which his international clientele has appreciated for many years.

Since the opening of the Amiri flagship store on the world-famous Rodeo Drive in L.A. in 2020, the fashion accessories have not only been presented on displays designed by Ganter in the main store in Beverly Hills. In addition to further US stores in New York, Miami, Las Vegas, Chicago and other major cities, international retail locations with their own shops in Shanghai, Tokyo, Dubai and Nanjing will follow. In Germany, fashion enthusiasts will find his pieces in the Breuninger stores, for example, for which the project teams of the Ganter Group also realise interior fit-outs.

Solid walnut, brushed stainless steel and fine velour fabric are the materials of choice. Ganter accompanies the entire development process of the displays – from prototypes to production.

Simple and filigree belt holders and bag stands made of stainless steel perfectly set the scene for the high-quality designer pieces made of leather in the numerous Amiri stores. Small boxes with interior partitions made of American walnut and display elements covered with soft velour fabric in a neutral grey tone present other fashionable accessories such as wallets, key rings, sunglasses and jewellery. All displays visually fit into a grid dimension, which ensures a certain order in the sales showcases and puts the products in the foreground in a noble and at the same time unagitated way.

For the customer Amiri, Ganter not only takes care of product development and production, but also the logistics of delivery to the individual shops, which are distributed all over the world. A particular challenge is to ensure the quality standards of the various displays at all times and to keep an eye on production times. Each part is available within a few weeks and in the usual quality via catalogue order and at the customer's store.