Longchamp Store Cologne
- Cologne
- Longchamp | Giuseppe Galioto
- Longchamp | Giuseppe Galioto
- Longchamp
- 220 m²
- 2023
- Complete interior construction as general contractor from shell to finished boutique in listed building, including basic evaluation on the basis of the project concept
Store in the heritage-protected 4711 Blue Gold House
Behind the historic façade, the store of the traditional Parisian fashion company Longchamp has now been given a new look – even if this was only allowed to be visible to the outside to a limited extent. The requirements for the realisation of the interior design by the Cologne monuments office were great and repeatedly presented the Ganter team led by Daniel Sum with new challenges. The new interior concept was already successfully realised in September 2022 in Munich's Residenzstraße. In Cologne, too, Ganter is taking on both the general constructor services and the shopfitting work for the renovation. Involved in the development process from the very beginning and with the knowledge gained from more than 10 years of cooperation, Ganter was always on hand to provide advice and support in order to implement the construction process in the best possible way. However, the demands on a professional, high-quality renovation of the monument on the part of the city of Cologne were very high.
The heritage-protected façade from the 1950s and certain parts of the building were not allowed to be touched and the execution of our finishing work was under observation the whole time. In particular, the curved glass panes in the entrance area had to be highly protected by our team.
Daniel Sum Business Team Manager, Ganter Group
Light ambience in a living room atmosphere
Longchamp's new store concept focuses on a significant reduction in the presentation of goods with a focus on a familiar feel-good atmosphere. The interior provides a comfortable environment with warm wooden surfaces made of oak as well as walnut, shapely upholstered furniture and colorful carpets. Bright colors and mood lighting make for a refreshing shopping experience. The green hues reflect the brand's ecological approach to sustainability. In this way, Longchamp sets itself apart from the previously rather dark ambience of its boutiques and presents itself in a light way with elaborate curved and fine furniture, which sometimes stands freely in the room or is fixed to the walls in an almost floating way. The final challenge for the Ganter team came just before the end of the project: one week before the furniture was to be installed, the office for the preservation of historical monuments issued a ban on placing any furniture in front of the windows. This would negatively affect the overall impression of the historic building façade of the Blue Gold House. So, on very short notice, curtains were added behind the obligatory 'Pliage' handbag wall, and there was nothing to prevent the opening.
